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communication process. After sorting through the marketing online objectives, choose the best ideas and the language card that might be used to "speak" to the consumer. Try to match the ideas and games the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, online you already have a system for evaluating ideas and language. card Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size games is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. online Attraction is the most important step in the process. To attract, the attention card of the consumer must be seized-and held. Once someone games notices the sign, online part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. card Ploys such as quirky games cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

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